Two questions about Mission Statment and one question about chairman Essay

Two questions about Mission Statment and one question about chairman messege about Husky Energy Inc - Essay Example 1). The company’s mission statement does not touch on any insight regarding ethical behaviors or conduct whatsoever. It applies to the entire annual report as it mostly focuses on business related issues of the company. The chairperson’s message on the annual report is uplifting. The message addresses issues including strategies for achievements and scoring end rather than on the losing end. The chairperson highlights that Husky’s portfolio is a reflection a general product mix of 73 percent liquids and oil in comparison to almost 69 percent in 2012 (Husky Energy Inc., 2013, p. 5). Slightly above 95 percent of all drilled wells in Western Canada targeted liquids and oil-rich gas. The chairperson talks of how the company has continued to steer a steady course in 2013, characterized by a balanced growth strategy. According to the message, Husky’s Inc. aims to sustain shareholder value achievable through the application of sustainable dividend to the former (Husky Energy Inc., 2013, p. 6). Clearly, the mission statement is about growth and perceived need to see progress of the company in the coming

The Legal and Ethical Considerations of Marketing in America Essay

The Legal and Ethical Considerations of Marketing in America - Essay Example The American Marketing Association (AMA) is committed to promoting the highest ethical standards among its members. They are guided by the ethical norms that state that they should not harm; they should foster trust in the marketing system; and they should embrace ethical values (American Marketing Association, 2011). These ethical values include honesty, responsibility, fairness, respect, transparency and citizenship. It is unfortunate though that not all companies honor these guidelines set by AMA; thus, the existence of numerous marketing strategies which are illegal and unethical. Unfair and illegal marketing practices of corporations are those where it withholds pertinent information or misrepresents information. Example, a bank marketing officer was able to convince a client to apply for a loan because of the low interest rates but later on the client realizes that if he prepays the loan, he will have to pay a prepayment penalty. The information on prepayment penalty was deliberately withheld just to close the transaction. This could be considered an unfair marketing practice by the bank. One popular legal issue that most manufacturing companies are faced today comes in the light of America’s concern for the environment. The words â€Å"biodegradable† or â€Å"environmentally friendly† are often seen in the packaging of products nowadays. The Federal Trade Commission and the National Advertising Division (NAD), and the Council of Better Business Bureaus have come up with guidelines regarding the use of the word â€Å"biodegradable† as many companies are loosely using the term to promote a better image for their products and to convince the consumers to buy them because they are â€Å"environmentally-friendly† (Gekas, Harrold, & Dixon, 2010). The legal issues in the packaging, specifically the labeling of products is one aspect in the marketing strategy which must be considered by organizations.